FINALLY, A SALES FORCE THAT PERFORMS!
Eveillez vos prospects - Affûtez vos vendeurs - Explosez vos objectifs
DO YOU DOUBT YOUR ABILITY TO SELL COMPLEX SOLUTIONS ?
3 SIMPLE STEPS TO BOOST YOUR BUSINESS RESULTS
Let your prospects discover your solutions, at their own pace
thanks to a combined digital and face-to-face marketing, bringing your prospects to discover your solutions for themselves
Boost the skills of your sales reps
through videos on products, sales methods, and feedback.
Your team ? A community...
Increase lead volume and conversion
thanks to effective prospectpaths, clear marketing and sales materials, and sharp salespeople.
FOCUSED ON THE RIGHT OBJECTIVES
Selling complex solutions has never been easier !
THE POWER OF A MIXED DIGITAL / FACE-TO-FACE APPROACH TO BOOST YOUR COMMERCIAL PERFORMANCE
Act on social networks and in targeted mailing with your prospects to attract their attention.
Train your sales reps to make contacts they are not used to making. And open up new horizons for them!
Organize webinars or face-to-face conferences to present your news to your prospects
With online training, de-complicate the technical content of your solution experts.
Build simple, easy-to-understand content for sales reps focused on customer profit and sales tactics.
Train your salespeople to conduct technical interviews, and teach your solution and sales experts to play as a team.
Create didactic content that allows prospects to understand the interest of your solutions, and the benefit for them.
Thanks to business proposal templates based on neuro-messages, facilitate the closing phase: when the prospect receives the proposal, he can only agree with.
Train your salespeople in neuro-closing, thanks to online training and practical exercises.
Manage your salespeople in a community, with experience sharing, field feedback, instant advice, coaching... They will feel supported and progress faster in selling complex solutions.
HOW MUCH DOES YOUR LACK OF BUSINESS PERFORMANCE COST ?
The inefficiency of your sales force certainly costs you much more than you think.
A UNIQUE APPROACH FOCUSED ON THE PROSPECT-SELLER RELATIONSHIP
WHAT THE SINFONY APPROACH CONTAINS ?
HOW TO BOOST YOUR BUSINESS ACTIVITY WITH OUR METHOD ?
With your Marketing structure, your Learning structure, your solution experts, and your key sales representatives:
– Let's define the typical target prospects (with their context, their fears, their motivations) – Let's imagine the best mixed digital / face-to-face approach to reach them with awakening content that we produce – Train your salespeople to make new contacts, to the attitude in event, or to the attitude on social networks.
Let's give your sales reps all the tools to pass the qualifying interviews:
– the interview that undresses the prospect – the technical-commercial synchronization – clear and convincing supports relating to the complex technical solution (case study, simplified implementation approach, FAQ, list of objections ...) to share with the prospect, or to consume to train alone. Let's give them the means to be comfortable on complex solutions in front of the prospect to be convinced.
Let's train your sales reps in complex closing, with lists of tips and tricks, models of business proposals based on neuro-messages. Let's develop their attitude of perseverance, so that they do not give up any lead, even if some are almost a year to conclude.
"Let's finally empower salespeople to sell the complex solutions our industries need..."
During his experience at Altran, Olivier was able to discover the difficulties that a group of tens of thousands of people had to train its sales representatives, while the company was in full transformation on its value propositions.
As global centers of expertise produced increasingly strong value propositions, market access was slowed by sales reps who were more likely to sell legacy solutions, such as technical assistant placements.
Guillaume ROCCA, commercial director of Sinfony, formerly of Cap Gemini, and Altran, quickly saw in Sinfony's methods a real lever to help these large companies better sell their solutions.
In mid-2019, Sinfony decided to apply in large companies the successful methods of independent web marketers and infopreneurs.
The goal? Give commercial agility to large companies and facilitate their go-to-market.
Today the complete method exists and is successfully deployed in several international groups